Enerjisa Enerji
Summary
Description
Within the framework of Enerjisa’s vision of “a better future for everyone” this project was developed in line with the principle of leaving no one behind and with a focus on partnerships for the goals, aiming to enable equal participation for visually impaired individuals through design for all.
Based on the understanding that disability is not a personal deficiency but the result of societal barriers, project aimed to remove obstacles for equal participation in social and economic lifeImplemented through employee volunteering, the project followed a strategy in which employees’ knowledge, expertise, values were transformed into social benefit. The team, pioneered a project that redefined accessibility standards. In collaboration with WeWALK, a social enterprise developing technologies for visually impaired individuals, they made the Interactive Energy Tunnel at Enerjisa’s Ankara Customer Service Center accessible. Designed as Türkiye’s first interactive energy museum, the Tunnel allows visitors to experience the transformation of energy with a sustainability focus—across climate, cities, humanity—through touch, sound, and sight.
Enerjisa volunteers played an active role throughout the process, adapting exhibition content into accessible formats, preparing navigation maps, developing audio description guidelines, and testing solutions on-site. WeWALK contributed with its technology and professional assistant team. As a result, visitors were able to independently navigate from the metro to the museum, use kiosks and interactive areas, experience content with real-time audio descriptions via app.
The development process resulted in concrete&measurable outputs: more than 25 visually impaired individuals visited the Tunnel independently post-launch; the initiative reached 2,000 people directly and 50,000 through campaigns; social media posts gained 920,000+ views, and media coverage in 135 outlets reached 1.2 million people. Enerjisa provided eight months of free access to the app.
This initiative extended Enerjisa’s accessibility standards from customer services into a cultural space, putting into practice the vision of “leaving no one behind.” It also directly contributed to the UN Sustainable Development Goals: SDG 9 (Industry, Innovation and Infrastructure), SDG 10 (Reduced Inequalities), SDG 17 (Partnerships for the Goals).
A large-scale launch event brought together more than 65 participants from NGO's, academia, industry, and the visually impaired community. Panels, live experiences, and open discussions addressed issues such as accessibility, unconscious bias, and ableism. This gathering not only positioned the initiative as a pioneering private-sector example, also generated concrete proposals for accelerating inclusive investments. With media coverage, the Accessible Energy Tunnel became a strong design model uniting technology, volunteering, and social impact.
Within the scope of Enerjisa’s vision of “A Better Future for All” and its principle of leaving no one behind, this project was developed with an inclusive design approach against ableism. The aim was to ensure the independent and safe participation of visually impaired individuals in Türkiye’s first interactive energy tunnel. By removing barriers to navigation and content accessibility, the project directly responded to the principle of “Design for All,” which foresees environments and services being usable by the widest possible audience.
Through the integration of WeWALK’s DANIŞ service, the project addressed the award’s objectives by improving usability, functionality, and inclusiveness in a cultural and educational space. It demonstrated that accessibility can be ensured not through a charity-based approach but through freedom and independence, while the moderation provided by employee volunteering set a new standard for corporate responsibility.
The project objectives were as follows:
● To make the contents of the Energy Tunnel accessible for visually impaired visitors through audio description and tactile elements, thereby ensuring their participation in social life.
● To guarantee that visually impaired individuals can freely experience, interact, and learn in Türkiye’s first Energy Experience Tunnel without needing assistance, and completely free of charge.
● To adapt the content and infrastructure based on real user feedback in order to increase inclusivity.
● To raise awareness on sustainability, energy, and efficiency among visually impaired visitors after the experience.
● To create a replicable model in line with the award’s mission of encouraging sustainable and inclusive design practices by combining corporate volunteering, technology, and co-production.
● To present a pioneering example in the field of accessibility through the launch event, to raise awareness, and to ensure the project’s dissemination via social media.
● To generate social impact through volunteer participation in line with Enerjisa’s corporate vision.
● To raise awareness among Enerjisa employees, in Customer Service Centers.
For the first time in Türkiye, visually impaired individuals accessed an interactive energy museum independently. Participation doubled compared to earlier visits.
The project also reached 2,000 people directly, 50,000 through campaigns, and achieved 1.2 million media reach. NGOs working in visual impairment requested replications, with three already planned.
