Companies that do not understand the diversity of their customers lose up to 70% of them. Our association promotes research and innovation to help companies better meet the needs of all their potential users.
Have you ever struggled with features on your new phone, or faced issues because of a physical problem, allergy, belief, or habit? Ever had trouble opening packaging or felt like you weren't treated like a "normal" customer? Maybe you've passed up a cool product or service because it just didn't feel right?
Many companies don't really know their customers and don't tailor their spaces, products, and services to meet their needs. Basically, if companies understood their diverse user base better, they could boost their sales a lot.
Lots of people avoid shops, products, or services that don't respect diversity, aren't safe, healthy, functional, understandable, sustainable, or ethically acceptable.
So, if a company wants to stand out, it needs to see things from the customer's and society's perspective. This means understanding human diversity and catering to the different needs and desires of all potential customers.
For this reason, Design for All International develops multidisciplinary research through projects, and also knowledge transfer activities at national, European and international level such as publications, research seminars, international symposia, providing relevant and concrete Design for All innovation results to help companies and organizations in a way that benefits both their business and humanity.