Linkedin Facebook Twitter


The Jury will be chaired by the President of the Design for All Foundation, without voting right, and will be composed of internationally renowned representatives from business, government and the not-for-profit sector.

The members of Jury for the 10th Edition in 2020 are:

Mr. Sigmund Asmervik, Independent Architecture & Planning Professional (Norway).

Sigmund Asmervik Sigmund Asmervik has a master in Architecture and Urban Design from Norwegian University of Science and Technology, 1966, Trondheim, Norway, and a PhD in Transport Planning, 1976, from the same university. He has been a member of the Norwegian Academy of Technological Sciences since 1989.

Asmervik has worked with Universal Design/Design for All continuously since 1998 in different ways such as a lecturer, researcher as a university professor. He has written textbooks, sections of books, published journal articles and presented papers at numerous conferences and congresses in national and international contexts on this issue. One of his main activities has been continuing education.

The years 1999-2007 he was a governmental appointed member of the Norwegian State Council of Disabilities, and was on sabbatical leave at UC Berkeley 2002/2003 studying how the ADA, (The Americans with Disability Act) worked in practice.

Asmervik has also worked as consultant in universal design on evaluation of building and open spaces, looking at how practice worked in relation to ambitious political declarations and new regulations and acts.

Over these years professor Asmervik has developed an extensive network both in Scandinavia, the rest of Europe, USA and Japan.

Ms. Valerie Fletcher, Executive Director of the Institute for Human Centered Design (USA).

Valrie Fletcher Valerie Fletcher has been Executive Director since 1998 of the Institute for Human Centered Design (IHCD). Fletcher writes, lectures and works internationally. She currently oversees projects ranging from the development of design guides for accessibility compliance and inclusive design to a wide range of consultation and design services to public, and private entities in the US and globally. She created the IHCD User/Expert Lab which has over 500 people with lived experience of a physical, sensory or brain-based functional issue engaged in the evaluation of places, products and services. Her research focus is integrated social and environmentally sustainable solutions for multifamily housing, healthcare, culture, workplaces, and the public realm.

Fletcher’s career has been divided between design and social justice. She worked on the reintegration of Boston public housing after the NAACP won a discrimination lawsuit. She is the former Deputy Commissioner of the Massachusetts Department of Mental Health where she oversaw the largest participatory planning process ever undertaken in a state mental health system. She was Principal of Fletcher Studio Design from 1978-1985.

She has been a Special Advisor on Inclusive Design to the Open Society Institute and the UN Department of Economic and Social Affairs. She is on the North American representative on the Board of the International Association for Universal Design (IAUD) in Japan. Fletcher has a master’s degree in ethics and public policy from Harvard University. The Boston Society of Architects awarded her the Women in Design award in 2005. She is a member of the Board of Trustees of the Boston Architectural College.

Mr. Rama Gheerawo, Director of the Helen Hamlyn Centre for Design (UK).

Rama Gheerawo Rama Gheerawo is an international and inspirational figure within design, business and innovation with nearly two decades of experience in Design Thinking and Inclusive Design. He is a serial innovator in the fields of technology, products, services and transport with over 100 projects to his name. He works across government, industry and the public sector with a major client list that includes Samsung, Toyota, Panasonic, Sony, Arthritis Research UK and the UK and Hong Kong governments – training around 500 civil servants for the latter on creativity and leadership. He is co-leading a redesign of the London taxi, currently one of the most significant projects on the globe and has instigated and delivered ground-breaking work across a variety of sectors.

He is Director of the Helen Hamlyn Centre for Design at London’s Royal College of Art, looking at how design can address society’s toughest issues from ageing and healthcare to seeing how new forms of technology such as AI (Artificial Intelligence) can benefit humanity. He uses the principle of ‘design for social good’ to transform business and the public sector. He is in high demand as a keynote speaker, and writes, curates exhibitions and runs workshops for audiences that range from students to business executives. He is prolific within academic and mainstream media, recently delivering a TEDx talk for the NHS amongst numerous other appearances. He advises major institutions such as the UK Design Council, the Design Museum, the Royal Society of Arts and the Design Management Institute. He is particularly interested in how the ingenious processes of design can bring about positive change in tomorrow’s leaders, through his personal research in the exciting new area of Creative Leadership.

Mr. Keiji Kawahara, Executive Director of the International Association for Universal Design (Japan).

Keiji Kawahara Keiji Kawahara is an industrial designer. He graduated in the Department of Industrial Design, Kyushu Institute of Design (then Kyushu University) in Japan. He also obtained a Master's degree from the School of Industrial Design, Royal College of Art in London.

He is currently President of KIDStudio Corporation and Executive Director of International Association for Universal Design (IAUD) in Japan. He is also a professor in the Graduate School of Media and Chair of Department of Design, Nagoya University of Arts and Sciences.

For more than 30 years, he has devoted himself to study designing for handicapped people and as a professional industrial designer he has been trying to design all products to be human centered. Some typical examples of his work are; Clock for the Blind, House for Wheelchair Users, Barrier-free Kitchen, ATM for the Blind, Meal Delivery Robot, Platform Safety System, Universal Design Mobile Phone, etc.

In 2002 he organised the International Conference of Universal Design held in Yokohama, Japan. It was a great success and resulted in IAUD being established in November 2003, which now numbers about 100 Japanese corporations among its members. Since then the conference has been held several times, featuring a programme of international speakers and attracting thousands of delegates from all over the world.

Mr. Pete Kercher, Ambassador for EIDD - Design for all Europe (Italy).

Pete Kercher A law graduate from Southampton University (UK), Pete was involved in youth international politics as Vice-President of the European Federation of Liberal and Radical Youth from 1975 to 77, then established a communications and design consulting agency in Italy in 1978, now KSDC Strategic Design and Communications.

Executive Officer of the Bureau of European Design Associations (BEDA) in 1988-94, he then represented Italy on its Board of Directors until 2002. A member of ADI, the Italian Association for the Industrial Design, since 1994, he co-ordinated its International Committee from 1999-2001 and and the Italian National Council of Design in 2000-2001. A founder member of EIDD – Design for All Europe in 1993 (President in 2003-07), as well as of its national counterpart Design for All Italy (President 1997-99), he has served as EIDD’s roving Ambassador since 2007, speaking and lecturing in an average of 10 countries worldwide every year.

A member of several scientific, consulting and editorial committees and juries for international conferences, journals and awards and author of numerous articles and manifestos for political, legal and design publications, he served as a member of the Group of Experts in Design at the Office for the Harmonization of the Internal Market (OHIM) throughout its existence (2002-2008).

He drew up the blueprints for the Mobile Inclusive Design Museum in Serbia, launched in February 2010, the Silesian Mobile Design Container (since March 2012) and the Michal Ozmin Design for All Archive and Research Centre in Cieszyn, Poland (December 2010), which he serves as President of the Think Tank. Partnering with the Milan Chamber of Commerce special agency Promos for international design partnerships, he collaborated in strategic planning with the Association of Small and Medium-Sized Enterprises (Confartigianato) in the Italian province of Vicenza. In May 2011, he was appointed to the Policy Board of the Zamek Cieszyn (Centre for Research and Documentation of Material Culture and Design), in Poland.

Since 2013, he has been teaching Design for All and Strategic Design for Audience Development in the International Masters Course in Arts Management in the Istituto Europeo di Design, in Rome, featuring practical workshops in many leading cultural venues in the city of Rome. He has run many workshops in these and related fields in schools and universities all over Europe. In 2016 and 2017, he co-chaired the International Design for Inclusion academic conference, in the framework of the AHFE Conference (Applied Human Factors and Ergonomics).

Starting in 2015, he has partnered with the European Commission’s Directorate General for Culture, advising on issues of access to cultural heritage and contributing to the preparation and execution of the European Year of Cultural Heritage in 2018 and its follow-up in various countries in Europe.

He has worked with national, regional and local governments in several European countries, advising on design strategies for social inclusion, urban development and alternative models of economic prosperity. In this respect, he is a regular speaker at the European Economic Congress, held annually in Katowice, Poland, and at many other events held both in Poland and elsewhere related to design, the economy and revitalisation.

Mr. Luis Lopezbarrena, President of the Executive Committee of Barcelona Design Center-BCD (Spain).

Pete Kercher Luis Lopezbarrena is Industrial Engineering from ETSIIB (UPC) and MBA from IESE, University of Navarra.

Joined Simon Group in 1995 as Commercial Director. General Manager of SIMON, S.A. since 2002. Appointed CEO in July 2014 of Simon Group, until December 2019. In January 2020 he is appointed as Advisor to the Board of Simon.

Before joining Simon Group, Lopezbarrena developed his professional career in the suppliers to automotive sector industry, electrical products and food and beverage sector FMCG. In the academic field, until 2009 was Lecturer in Marketing for MBA students at La Salle, University Ramón Llull in Barcelona.

Mr. Jordi Montaña, President of the Fostering Arts and Design Association-FAD (Spain)

Pete Kercher A full professor at Ramon Llull University and a full professor at ESADE Business School in Barcelona, Jordi Montaña holds a doctorate in industrial engineering from the Polytechnic University of Catalonia, a master's degree in Business Administration and Management from ESADE and a degree in industrial engineering from the School of Industrial Engineering of Barcelona. He took postgraduate studies at the University of Bradford, at the Management Centre in Brussels and the International Institute for Management Development in Lausanne (now IMD).

From 1976 until his appointment as Rector of the University of Vic-Central University of Catalonia, he was head of the ESADE Design Management Chair, undertaking research into design and business, and their impact on the economy and society.

He has always been associated with the world of industrial design, and was the founder and chief executive officer of Quod, Disseny i Marketing SA and Enginyeria Cultural SA; the founder and chief executive officer of the National Society for the Development of Design and Innovation (Spanish Ministry of Industry and Energy); and president of the board of Integral Design and Development SA; president of the ADI-FAD, and trustee and executive committee member of the Barcelona Design Centre Foundation.

During his career, he has taught extensively, while at the same time providing consultancy in strategies for marketing, innovation, product development, design management and corporate branding for companies (Manpower, Sony, La Española, Novartis, Nestlé, Simon, Samsung, Hewlett-Packard, Lexmark and others) and institutions, including the Spanish Institute for Small and Medium Enterprises (Ministry of Industry), the Ministry of Industry of Nicaragua, the Venezuelan Ministry of Public Works, the United Nations Industrial Development Organization, the Inter-American Development Bank and the European Commission. He was a member of the group of design experts at the Office for Harmonization in the Internal Market, the European Union's office for the registration of European designs and trademarks. Now Jordi is the president of FAD (Fostering Arts and Design Association).

Mr. Silvio Sagramola, President of Design for All Luxembourg (Luxembourg)

Pete Kercher After having led an institution for persons with diverse disabilities from 1982 to 1993, Silvio Sagramola became the director of Luxembourg’s “National disability information and meeting center – Info-Handicap” since its creation in April 1993. His position allowed him to influence the implementation of accessibility and Design for All in many aspects of community living in Luxembourg and he initiated the national accessibility labelling system.

In 1999 he became the coordination of EuCAN, the “European Concept for Accessibility Network” and was responsible for the publication and was co-author of ECA 2003 – Technical assistance manual, ECA 2008 - ECA for administrations, ECA 2013 – Design for All in practice and ECA 2017 – Destinations for All. All ECA documents have been translated from English into various languages in order to serve as national guidance documents.

Other related activities: Coordinator of the EU funded project “Build for All” (2004-2006), Member of the European Jury of the EU Commission’s “Access City Award” (2010-2013), Expert for the Council of Europe and co-author of the CoE publications “Major hazards and people with disabilities” (2014) and “Major hazards and people with disabilities – A toolkit for good practice” (2015).

Just before his retirement in May 2017, he created the non-profit organization Design for All Luxembourg asbl with the aim to continue promoting Design for All in Luxembourg and since September 2018 he chairs the DFA-based project “Erliefnis Baggerweier” (experience dredging pond) in Remerschen/Schengen, which opened its doors in January 2020.

Mr. Francesc Aragall, President of the Design for All Foundation and President/Secretary of the jury without voting right.

Francesc Aragall A philosophy and literature graduate of the University of Barcelona, Francesc has developed his professional career in the fields of ergonomics, biomechanics, accessibility and Design for All, a concept that has been disseminated at the international level via EIDD - Design for All Europe, of which he was President from 1998 to 2001, and the Design for All Foundation, of which he is the founder and President.

Francesc was responsible for urban accessibility for Barcelona City Council during the construction of the facilities for the Olympic Games of 1992. In 1993 he took on the management of the Resource and Documentation Consortium for the Integration of Diversity (Consorci de Recursos i Documentació per a la Integració de la Diversitat). From 2004 until 2006, he participated in and advised the Consell per a la Promoció de l'Accessibilitat i la Supressió de Barreres Arquitectòniques (Committee for the Promotion of Accessibility and Elimination of Architectural Barriers) of the Generalitat de Catalunya (Government of Catalonia).

Author of the “European Concept for Accessibility” (2003 edition) and “Universal Design: The HUMBLES Method for User-Centred Business” (December 2011), and co-author of “ECA for Administrations” (2008), “Design for All in progress, from theory to practice” (ECA 2013) and “Destinations for All” (ECA 2017), he has lectured on several Masters and PhD courses, both national and international, as well as given presentations at numerous international conferences and congresses.

As a consultant, he has contributed to several European Union funded research projects in the fields of housing, co-design and tourism and he has participated in standards and legislation development for CEN and CENELEC, AENOR, AFNOR, Singapore, Catalonia, the Emirate of Dubai and Turkey, among others.

He is also Chief Executive of ProAsolutions, SL (Spain), Associate of ProAsolutions in Portugal, Trustee of the Barcelona Centre of Design (BCD), Councilor of IAUD Board of Directors (International Association for Universal Design of Japan), honorary member of EIDD - Design for All Europe, of the European Concept for Accessibility Network (EuCAN), and founder of the Asociación Española de Ergonomía (Spanish Ergonomics Association).

Carrer Piquer nº 29, Baixos 1 - 08004 Barcelona Tel +34 93 470 51 18, Fax +34 93 371 76 49 -